✦ Rebrand STSA to better connect with the student audience and build recognition. ✦ Create a centralized online space for resources and event info. ✦ Promote the tax clinic through targeted social media content. ✦ Drive student engagement both online and in-person.
Design Process
✦ Redesigned STSA logo and created a fresh branding guide to reflect a more modern and professional student-run organization. ✦ Built a new website using Wix, applying the updated branding across all pages and highlighting team members, events, and resources. ✦ Focused on clarity and easy navigation, ensuring students could quickly find relevant tax resources and book appointments through the tax clinic. ✦ Designed interactive elements like contact buttons, event signups, and embedded links to boost engagement. ✦ Created promotional assets for Instagram stories, posts, and printed materials to advertise the STSA tax clinic. ✦ Tracked analytics to measure traffic and adjusted promotional efforts based on what performed best. ✦ Tested layouts across mobile and desktop, refining details to keep it responsive.
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